NABB

Nabb is an application to locate food and beverage deals with immediacy, ease, and quick access. Many restaurants, bars, and cafés lack the appropriate avenue to promote instant deals or enticements to visit, and consumers lack the means of finding somewhere to eat, work, or socialize according to their location, and beyond that – nab instant hourly/daily deals. 

PROCESS

User scenarios were one of the starting points to work through what type of users would be interested in the product.

There is a gap between search and satisfaction when using apps surrounding restaurant reviews and the ongoing dilemma of “where should I go?” There is no immediate solution, the interfaces take too long to navigate through, and the tedious process of elimination overtakes the course of action.